Why You Should Not Use Proprietary Page Builders Like Those Offered by WIX, GoDaddy, and Other Hosts

Tiger & JasonBuild you website in under an hour! Sounds good doesn’t it. You probably could put together a simple site in an hour. Do you consider yourself a designer? Give that some serious consideration. I’ve seen plenty of websites put together by folks trying to save money by doing it themselves using these proprietary page builders. A few look pretty good, but most look like beginner experiments. What will potential clients think when they see your website?

If you’re satisfied with that, more power to you. But if you want to optimize your site you need to know something about SEO, webmaster tools, Google Local, backups, and the list goes on.

Be that as it may, the reason you do not want to use a host’s proprietary page builder is that it locks you in to their service. Let’s say you become dissatisfied with their pricing structure and want to move to another host. You can’t do it. You built your site using their software. If you want to move, you will have to rebuild your site.

Do yourself a favor and learn to use WordPress. It’s free and not much more difficult to learn than your host’s page builder. A front end plugin like Elementor, again free, makes it that much easier. Then if you want to move your site at some point, you can duplicate it and move it wherever you want.

But WIX offers me a free website that I can design using their page builder. They do that for a good reason. They brand your site with their logo and URL addition to your domain name. If you want to remove that, then you will have to pay. If you want extra features, you’ll pay more. If you want to set up eCommerce, you’ll pay even more. And their eCommerce falls short of what WooCommerce offers for free. Now you’re locked in using their page builder, and you’re probably paying too much for their hosting plan.

Discuss all this with your web designer before you make a commitment. It will save you from a lot of headaches in the future.