Why You Should Not Use Proprietary Page Builders Like Those Offered by WIX, GoDaddy, and Other Hosts

Build you website in under an hour! Sounds good doesn’t it. You probably could put together a simple site in an hour. Do you consider yourself a designer? Give that some serious consideration. I’ve seen plenty of websites put together by folks trying to save money by doing it themselves using these proprietary page builders. A few look pretty good, but most look like beginner experiments. What will potential clients think when they see your website?If you’re satisfied with that, more power to you. But if you want to optimize your site you need to know something about SEO, webmaster tools, Google Local, backups, and the list goes on.Be that as it may, the reason you do not want to use a host’s proprietary page builder is that it locks you in to their service. Let’s say you become dissatisfied with their pricing structure and want to move to another host. You can’t do it. You built your site using their software. If you want to move, you will have to rebuild your site.Do yourself a favor and learn to use WordPress. It’s free and not much more difficult to learn than your host’s page builder. A front end plugin like Elementor, again free, makes it that much easier. Then if you want to move your site at some point, you can duplicate it and move it wherever you want.But WIX offers me a free website that I can design using their page builder. They do that for a good reason. They brand your site with their logo and URL addition to your domain name. If you want to...

How Much Will It Cost To Add eCommerce

Clients have asked me how much extra it would cost to add eCommerce to my basic website package. I tell them that’s dependent on many factors. Some of them being:How many products do you have? Do you have varieties on some or each of your products – different sizes, colors, etc. that are not price dependent. Do you have excellent copy written for each product? If you are planning to use real time shipping quotes, do you know your package sizes and weights? Do you know the weight of each product being shipped? Do you have your product titles, descriptions, pricing, and other product information ready? Do you have your product photos ready so that’s all that might be needed is resizing? Do you have your domain name? Do you have your hosting service selected and set up?Let’s say you want to add eCommerce to my basic website package. On my front page it states, “All page text and images must be supplied in electronic format.” I can supply you with a sample excel spreadsheet to use for your product listings. Variable pricing and other unknowns make it nearly impossible to provide a set in stone estimate. The unknowns can mean the difference between a 50 hour project and a 250 hour project.Assume your store will have fifteen products, and a third of them will have simple variations with the same pricing for each variation. You have everything ready to go in electronic format, and all your products are listed on the excel spreadsheet. You have written excellent, SEO friendly copy that can be delivered in an electronic format....